Women Surgeons Use Social Networking to Gain an Edge

27 August 2014

Construction, mining…and vascular surgery? With medicine becoming increasingly gender balanced, it was a surprise to find that select surgical specialties are among the most male-dominated careers in the US. Female surgeons are still outnumbered more than 9 to 1 in some fields.

When Doximity researchers took a closer look, we found a surprising trend in how these outnumbered female surgeons were using professional social networking compared to their male counterparts. Check it out:

Women Physicians Using Social Media to Gain Edge

The XX Factor: Gender and Influence in Medicine

06 August 2012

Editor’s note: Lily Peng, M.D., Ph.D. is a Product Manager at Doximity.

It hasn’t been a summer of good news for female physicians or egalitarians. A recent study by Yale economists concluded that on average, “a female primary-care physician would have been financially better off becoming a physician assistant.” Last month, physicians from the University of Michigan-Ann Arbor revealed that female physician researchers earn $13,339 less in salary, on average, than male counterparts doing the same work, after adjustments.

If how much one earns is a proxy for value, then these studies could indicate that female physicians are less-valued members of the medical community — a thought even more concerning than the atrocious income gap. Clearly, there is more to discerning worth in the service field known for its Hippocratic Oath. Are there proxies beyond payment that can help measure how much professional influence women hold in the medical community? To shed some light on this question, we turned to the database powering Doximity’s physician network. We examined over 1.3 million colleague invitations exchanged over the past 2 years: a physician-to-physician outreach that reflects real-world professional relationships, respect and trust. To keep the analysis simple, we focused on the five largest specialties — Family Medicine, Internal Medicine, Pediatrics, Obstetrics & Gynecology, and Surgery.

Online Reputation for Physicians: 6 Tips from Reputation.com's Michael Fertik

27 June 2012

Editor’s note: Michael Fertik is the founder and CEO of Reputation.com, the world’s leading provider on online privacy and reputation management services. The company recently launched an online medical review monitoring service. Fertik is a member of the World Economic Forum Agenda Council on the Future of the Internet and a recipient of the WEF Technology Pioneer 2011 Award.

Technophile or technophobe, your online presence is becoming increasingly important. Four out of five Internet users now look online when they need health care information, and searches for specific providers make up a sizable portion of their requests, according to recent data from the Pew Research Center. You’ve likely heard a fair amount about the threats this can pose, yet what’s important to keep in mind is that it’s also a powerful opportunity. Below are six key ideas you can use on your own.

Prevention is more effective than treatment: From both a financial and time-saving perspective, preventive reputation building is much more efficient than reacting after a problem appears. Doximity’s public profiles can be a good start–you control what information you share, from practice address to published works. You can also set up an About.me page or a www.YourNameMD.com site, listing any professional information you want to emphasize. In addition, update your practice information on physician review sites. Search engines prioritize websites that have been up for a long time, so there’s no time like the present to get started.

Own your presence: If you fail to publish some of your own information, your online reputation will consist entirely of what other people have written about you. Patients often search by condition or procedure, so even if you don’t have any negative reviews, you might, for example, find yourself with a lot of content that–while positive–doesn’t represent the full scope of your practice or interests.

Diversity is your friend: Once you start putting information online, try to hit as many bases as possible. Search engines penalize duplicate content, and they give priority to different types of results: websites, blogs, new articles, journal publications, photos, videos, social media and so on. Make sure you have a presence on several types of sites.

Rebuttals usually backfire: If someone attacks you online, avoid the temptation to post a rebuke in the comments. Your feedback tells search engines that this is an important website that people will want to see–the opposite of the message you want to send. For this reason, your best approach is almost always to keep your cool and just move on.

Doximity Recognized with Red Herring Award

18 June 2012

It’s been just a few months since our one year anniversary, and we can already say that over 10% of all physicians in the U.S. have registered with Doximity. Thanks to that, thousands of messages are now being exchanged daily through the site, and over 10,000 case discussions have been posted in our forums. All this is making us feel more sure than ever that we’re meeting a valuable need for physicians.

Recently, Red Herring let us know they think the same thing: We’ve been selected as one of their 100 Most Innovative Startups for 2012. Past winners have included Facebook, Twitter, Google, YouTube, eBay and more. Each candidate is evaluated on financial performance, technology innovation, management quality, strategy and market penetration. The resulting data is then complemented with a review of the company’s track record and standing relative to its sector peers.

Announcing Doximity’s UCSF Alumni App Partnership

07 June 2012

Almost exactly a month after we launched our Stanford alumni app, we’ve got a second partnership to announce: a Doximity-powered UCSF app. Like the Stanford version, we’ve made it available for both iPhone and Android.

We’re very proud to be working with two of the nation’s top five medical schools on these joint initiatives. In each case, we look forward to connecting thousands of physicians across dozens of specialties–not to mention multiple generations.

Here’s what our medical director, Alex Blau, MD, had to say about the projects: “Mobile technology is empowering physicians to work and communicate more efficiently. With these new apps, Stanford and UCSF place themselves in the vanguard of medical technology innovators, giving their graduates easy and unprecedented access to the collective knowledge and expertise of their peers.”